Studio Pieter Boels

The Taco Guy

Thomas The Taco Guy Serros was born and raised in California, where soy sauce and hot sauce are as common as salt and pepper. Since he moved to Antwerp, bringing some of The Golden State's rich food heritage to Belgium is his mission. He plans to do this by selling home made tacos from his custom triciclo de carga: The Taco Bike.

I opted for a clean, contemporary visual style and kept the Mexican references sparse, to make the colourful food and drinks pop out. 

The tagline is a funny heads up to the customers, so they know Thomas hasn't quite mastered the Dutch language yet.

Photos 1, 2 and 3 © Stephanie Duval.