Identity for M HKA's 2017 Spring/Summer exhibition. It attempts to turn the museum into a laboratory or studio, and brings together two contexts that have certain things in common: art and futures studies (also known as foresight). Everything is composed around the theory of 'four possible futures': 'continued growth', 'collapse', 'discipline' and 'transformation'.
Contrary to what one would expect from an exhibition about the future, almost no advanced technologies are featured at the show, and the human factor is the key element. To highlight this, I wrote the title and dates, as well as the names of all participating artists and futurists by hand. The semi-futuristic style was conceived using the constraints of a flat nib pen. To further expose the human touch (and imperfections), pencil marks and paper grid were deliberately left visible.
The identity included, among other things, posters, printed ads, a facade banner, a folded brochure, mediation tools inside the museum and social media assets.
The painting used in the printed campaign is Legend: A Temporary Futures Institute by Kasper Bosmans.
Antwerp Type Society celebrates type in all its forms, shapes and sizes. It highlights the Antwerp type scene and offers a space where professional designers and aficionados alike can get inspired, find information and network, by attending type-related events. These include workshops, talks, exhibitions, performances etc, each given by national and international specialists in the field.
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A typographic interpretation of a work by the amazeballs UK illustrator Sarah Tanat Jones.
The Grateful Grill was a pop-up restaurant located in one of Antwerp's most recognizable landmarks: the Antwerp Tower. From May 2016 to February 2017, the entire building opened up its floors to creativity, before being completely overhauled to become a residential block.
I was asked to design a mural to decorate the former office space. Big thumbs up to the guys behind this project, the view from the top was unbeatable.
New logo, packaging and promotional materials for Perrette, one of Europe’s first ever chocolate bars. It was hugely popular in Belgium for decades, before production was discontinued in the 1980s. In 2016 Koekenstad vzw revived the brand, with the chocolate now freshly made by Antwerp chocolatiers.
Logo for Belgium's fastest growing online market place.
Lifestyle store Juttu asked me to illustrate a quote for their magazine Juttugram around the idea that ‘the best is yet to come’.
The Antwerp Type Society Launch event was held in an abandoned space called GAST in the centre of the city. It was kindly made available to us by Co.Labs, a network transforming vacant buildings into creative hubs.
To give something back, I designed a mural. Since Co.Labs is all about participation, I left a big chunk of the outline empty and visitors of the event could help fill it in.
The sentence is in local dialect, saying something like 'Damn! This place is awesome dude!'. Native speakers will notice two little word plays...
After selling homemade cupcakes from her vintage pink truck for a few years, Merel – who got nicknamed Mirlo while living in Spain – thought the time was right for the next step. In her dreamy little bar she offers customers a combination of great coffee, delicious food and some of her favourite interior goodies. Service is always with a smile at Mirlo's, and it's the perfect spot for an informal meeting, a brunch with friends or a little me-time.
I hand lettered a bespoke logo – painted on the windows by the magnificent Señor Color – and designed all collateral like menus, gift cards, flyers, business cards and stamps.
Unused proposal for a Finnish art space.
The Museum Plantin-Moretus in Antwerp was founded in 1555 as the first industrial printing works in history. It houses the oldest printing press in the world and was named as a UNESCO world heritage in 2005, the first museum worldwide to have been given this honour.
On 30 September 2016 it reopened after being fully refurbished, with a festive weekend full of animation. The museum asked me to do a performance during the entire weekend, so I used the windows of cafes and shops on the surrounding square as my canvas.
I wrote paragraphs of Pegasides Pleyn ende den Lust-hof der maeghden, a poetic publication by Jean Baptiste Houwaert from 1583, printed by Christoffel Plantin.
Bolides is a new and innovative car sharing service operating in several Belgian cities. Subscribers use their smartphone to open and start the cars, eliminating the key-handover process.
The cars themselves needed a bit more visibility though, so Panache Studio asked me to custom letter the new slogan they came up with. In English it reads: Smart car, even smarter driver.
Logo for the organisation behind Antwerp's tastiest festival.
The Abraaj Group Art Prize is one of the most significant art prizes in the Middle East, North Africa and South Asia, organized since 2008. Each year, artists are invited to submit proposals for a major new commission – a 'dream project', to be produced through a $100,000 award and then revealed as part of a group exhibition at Art Dubai. The exhibition also features work by three shortlisted artists.
I had the honour of designing the accompanying two-volume publication, dedicated to the work of the winners and runners-up.
Since the theme of the catalogue revolved around structures and meaning of language, this idea was extended to the design, revealing the structure of the book in terms of layout (grid) and binding. Volume two features a bilingual glossary printed on a bright yellow paper stock.
GT Cinetype, Fedra Sans Arabic, Atlas Grotesk
Munken Polar Rough (inner pages) / Rainbow Intense Yellow (glossary) / Arctic Volume (cover)
R/V quadri + soft touch laminate and yellow hot foil for cover
Hans Geyens – a.k.a. Señor Color – is a true contemporary sign painter. I have relied on his skills to make some very cool projects happen in the past.
When he ran out of handmade business cards he asked me to come up with new ones that would really fit him and his rather exotic style. So much fun.
'The Welfare State' is an exhibition with works by eight contemporary artists of different generations and visual materials from four Flemish archives, organised by
M HKA. The exhibition is both explicitly and implicitly socio-political, and raises topics of relevance to the current situation in the world.
The identity included, among other things, a logo in three language versions, a publication, invitation, poster, wall texts and advertisements in several international art magazines.
The pocket book-like publication serves as a guide to the exhibition, featuring essays on the participating artists and the welfare state itself.
Sidney makes very good sandwiches.
I made his business stand out in the street.
Sign painting by the ever awesome Señor Color.
When Geelhand & Barbaix merged with Huber & Crommen to form a new law firm, they needed an update of their logo and a new website. Because each maintained their own specialty (tax law for Huber & Crommen, succession planning for Geelhand & Barbaix) they wanted this distinction reflected in their graphic identity and in the structure of the website. I gave each division a different shade of blue and when focussing on one, the other would fade to the background. Spot varnish was used to accomplish this on the business cards and separate domains on the website.
Web development by Panache Studio
Thomas The Taco Guy Serros was born and raised in California, where soy sauce and hot sauce are as common as salt and pepper. Since he moved to Antwerp, bringing some of The Golden State's rich food heritage to Belgium is his mission. He plans to do this by selling home made tacos from his custom triciclo de carga: The Taco Bike.
I opted for a clean, contemporary visual style and kept the Mexican references sparse, to make the colourful food and drinks pop out.
The tagline is a funny heads up to the customers, so they know Thomas hasn't quite mastered the Dutch language yet.
Photos 1, 2 and 3 © Stephanie Duval.
The Antwerp museum for contemporary art (M HKA) approached me to design a book to accompany their 2013 summer exhibition The Collection as a Character. It attempts to review their collection on the occasion of the 25th anniversary of the museum. Curator Anders Kreuger and I came up with a catalogue that plays with reinterpreted 80s magazine aesthetics, while not giving in to nostalgia. Images play the leading part and construct an organic narrative throughout the book. It contains works of 200 key artists from 1958 to today, portraying an interesting collection that is the result of a quarter century of creative contingency.
hardcover + appendix (Dutch translation of texts)
five colour offset on Terraprint Silk 90g, 297 x 420mm
292 pages, 2500 copies